So your website is finally live—congratulations! But launching the website is just the beginning. If you don’t take the right SEO steps right after deployment, your site might remain invisible on Google, losing potential traffic, leads, and revenue.

This blog will walk you through the 15 most important SEO tasks to do immediately after launching your website. These steps apply whether you're launching an e-commerce store, a portfolio site, or a blog—especially in Nepal where competition is growing rapidly.

1. Submit Your Website to Google Search Console

Before anything else, set up your site on Google Search Console. It’s the bridge between your website and Google. Once you verify your domain ownership, submit your sitemap.xml file.

This tells Google your site is live and ready to be crawled and indexed. You’ll also get insights into keyword rankings, indexing issues, and site health.

2. Upload and Configure Your robots.txt File

The robots.txt file tells search engines what they can or cannot crawl on your site. Ensure that:

• You’re not accidentally blocking essential pages.
• Your sitemap URL is included.

For example:

User-agent: *
Allow: /
Disallow: /admin/
Sitemap: https://yourdomain.com/sitemap.xml
  

3. Install Google Analytics 4 (GA4)

To track user activity, pageviews, session time, and more, install Google Analytics 4. It’s free and powerful. This is essential to understand what content is performing, which pages have the most visits, and where you need improvements.

For better insights, link GA4 with Search Console.

4. Add Canonical Tags

If your content appears on multiple URLs (e.g., with and without www), Google might treat them as duplicates. Use canonical tags to signal the original or preferred version of the page.

 <link rel="canonical" href="https://yourdomain.com/page" />

5. Optimize Title Tags and Meta Descriptions

These appear in search results. Make them compelling and keyword-rich:

• Title: Max 60 characters
• Meta Description: Max 155 characters
• Every page should have unique metadata

A good example:

• Title: Best Digital Marketing Agency in Nepal | YourBrand
• Meta Description: Grow your business with Nepal’s top-rated digital marketing experts. SEO, Social Media, Paid Ads & More. Free consultation today!

6. Make Sure Your Site Is Mobile-Friendly

Google uses mobile-first indexing. Test your site using Google’s Mobile-Friendly Test. Use responsive design and avoid intrusive elements like full-screen popups.

A mobile-friendly site improves user experience and your Google rankings.

7. Speed Up Your Website

Fast websites rank better. Use Google PageSpeed Insights to test your performance. Then:

• Compress images (WebP format is better)
• Use lazy loading
• Minify CSS, JS
• Enable caching (browser + server-side)

Slow-loading sites lead to high bounce rates, especially on mobile devices in Nepal with limited bandwidth.

8. Add Structured Data (Schema Markup)

Structured data helps search engines understand your content better and display rich results like:

• Stars for reviews
• FAQ dropdowns
• Events or product listings

Use schema types like BlogPosting, Organization, LocalBusiness, etc.

9. Set Up SSL (HTTPS)

A secure site is a ranking signal and builds trust. Make sure your domain has an SSL certificate and that all URLs redirect from HTTP to HTTPS.

Many Nepali hosting providers offer free SSL via Let’s Encrypt.

10. Create Essential Trust Pages

Don’t launch your site without these:

• About Us
• Contact Us
• Privacy Policy
• Terms & Conditions

These pages improve credibility and are also required if you plan to run Google Ads.

11. Fix Broken Links and Add Redirects

Use tools like Screaming Frog or Ahrefs to find:

• 404 errors
• Broken internal links
• Dead external links

Fix them, and set up 301 redirects for any deleted or moved pages.

12. Install an SEO Plugin (If Using WordPress)

If your site runs on WordPress, install Yoast SEO or RankMath to easily manage:

• Titles and descriptions
• Canonical tags
• XML sitemap
• Robots meta tag
• Breadcrumbs

For Laravel, use packages like Spatie SEO Tools. For Core PHP, you’ll have to manage it manually.

13. Add Open Graph and Twitter Meta Tags

When users share your site on Facebook or Twitter, these tags control how your preview appears. A clean title, image, and summary can drastically increase your CTR.

Use:

• og:title, og:description, og:image
• twitter:card, twitter:title, twitter:description

14. Start a Blog and Target Keywords

A blog is the most cost-effective SEO strategy. Publish content around:

• Questions your customers ask
• Long-tail keywords
• Local search terms (e.g., “best web hosting in Kathmandu”)

Quality blog content helps drive consistent organic traffic.

15. Submit to Bing Webmaster Tools

Bing still holds a small share of the market and powers Yahoo and DuckDuckGo. Set up Bing Webmaster Tools and submit your sitemap there as well.

Bonus: Bing provides useful keyword and backlink data.

Final Thoughts

Launching a website is only half the job. If you want traffic, leads, and Google visibility, these 15 SEO actions are critical—especially in Nepal’s growing online ecosystem. Don’t wait for your site to rank magically. Help it with the right foundation.

Need Help Taking the Next Step?

If you’ve just launched your website and want to implement these SEO steps correctly—or if you're not sure where to start—we’re here to help.

Talk to us today and get a free 1-on-1 SEO counselling session.
We’ll review your website, provide actionable suggestions, and help you build a roadmap to get real traffic and visibility—especially tailored for businesses in Nepal.

Contact us now — Don’t just launch a site. Launch success.